Keystone Network Inspiring insights Strategic results
Challenge: test & optimise a radio campaign with brand image objectives Method: 12 fMRI sessions, combined with qualitative pretesting and a neuro measurement of the impact on the brand perception before and after exposure ...
Challenge: test & optimise a TVC for an image campaign Method: 12 fMRI sessions preceded by extensive qualitative pretesting of the campaign idea and execution Benefit for client: clear view on the elements to rework to even ...
Challenge: test & optimise a TVC for an image campaign Method: 12 fMRI sessions, followed by a qualitative analysis (on top of a quantitative pretest) Benefit for client: Clear view on the strengths to leverage on and on the elements to ...
GOAL Understand the weaknesses of competitive players in the Telecom market Use this knowledge to create a win-back strategy for our Telecom client APPROACH Phase 1: focus groups with consumers in order to understand the ...
