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Neuro-quali Researches
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Neuro-quali research for Belgacom
Challenge: test & optimise a radio campaign with brand image objectives
Method: 12 fMRI sessions, combined with qualitative pretesting and a neuro measurement of the impact on the brand perception before and after exposure
Method: 12 fMRI sessions, combined with qualitative pretesting and a neuro measurement of the impact on the brand perception before and after exposure
- Benefit for client: clear view on the elements to rework and wording to use to increase the emotionality and the efficiency of the campaign